University Identity Archives - University Marketing and Communications

Nearby Community

webhelp — Sat, 05 Nov 2022 16:40:39 +0000

Mount Hope Cemetery (but Mt. Hope Avenue)
College Town
Brooks Crossing
the South Wedge
the Genesee River
Genesee Valley Park
the Greater Rochester Metropolitan Area includes Monroe, Livingston, Ontario, Orleans, Wayne, and Yates counties
the City of Rochester (when referring to municipally administered functions of the city’s government)
New York State (when referring to functions administered by state government)

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Campuses

webhelp — Sat, 05 Nov 2022 16:39:09 +0000

River Campus

Hajim School of Engineering & Applied Sciences
School of Arts & Sciences
Simon Business School
Warner School of Education & Human Development

Health Sciences Campus

School of Medicine & Dentistry
School of Nursing & Health Sciences
Strong Memorial Hospital
Golisano Children’s
Wilmot Cancer Institute
Eastman Institute for Oral Health
��ý Medicine (second reference: ��ý Medicine)
Faculty Practice Group
Highland Hospital
Highlands at Pittsford
Pluta Cancer Center
Visiting Nurse Service

South Campus

Laboratory for Laser Energetics
Larry and Cindy Bloch Alumni and Advancement Center

Eastman Campus

Eastman School of Music
Eastman Theatre
East Wing
Messinger Hall
Eastman Community Music School
Eastman Commons
Student Living Center
Miller Center

The generic terms referring to individual units are not capitalized. For example, School of Medicine & Dentistry, but medical school. Strong Memorial Hospital, but the hospital. Eastman School of Music, but the school. And so on: the Department of Earth and Environmental Sciences, the department; the Institute of Optics, the institute; the Memorial Art Gallery, the museum; the Graduate Program in Visual and Cultural Studies, the program; the Center for Community Engagement, the center.

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Other Units

webhelp — Sat, 05 Nov 2022 16:36:38 +0000

Memorial Art Gallery

Centennial Sculpture Park

Laboratory for Laser Energetics

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Academic Divisions

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Eastman School of Music

Hajim School of Engineering & Applied Sciences

School of Arts & Sciences

School of Medicine & Dentistry

School of Nursing & Health Sciences

Simon Business School

Warner School of Education & Human Development

Use ampersands—not the word “and”—when writing about or designing for the Hajim School of Engineering & Applied Sciences, the School of Arts & Sciences, the School of Medicine & Dentistry, School of Nursing & Health Sciences, and the Warner School of Education & Human Development.

The generic terms referring to individual schools are not capitalized. For example, School of Medicine & Dentistry, but medical school.

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The ��ý / ��ý

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Use “the ��ý” on first reference, especially in communications intended for external audiences or in materials where the reference needs to be clear or consistent with references to other organizations. Include the article “the” in running copy but note that it is not part of the University’s official name and is not capitalized unless it falls at the beginning of a sentence.

On second and subsequent references and in context where the full name is present in the logo or otherwise written out, ��ý is acceptable.

For readability and flow, “the University” can be alternated with ��ý on third and subsequent references in long-form storytelling for some audiences, such as alumni.

Avoid using just “Rochester” when referring to the ��ý since this can easily be confused with the City of Rochester and other municipalities of the same name.

Avoid “U of R,” “UR,” and “U of Rochester,” except in informal presentations, quoted material, social media, or where the use has been sanctioned.