{"id":6696,"date":"2022-11-16T10:14:40","date_gmt":"2022-11-16T15:14:40","guid":{"rendered":"https:\/\/www.rochester.edu\/communications\/?p=6696"},"modified":"2026-09-14T13:53:20","modified_gmt":"2026-09-14T17:53:20","slug":"ur-medicine","status":"publish","type":"post","link":"https:\/\/www.rochester.edu\/communications\/ur-medicine\/","title":{"rendered":"天美传媒 Medicine"},"content":{"rendered":"<p>天美传媒 Medicine is the new umbrella for the 天美传媒\u2019s fully integrated academic health system. 天美传媒 Medicine (the preferred second reference) encompasses the academic and clinical programs headquartered on the University\u2019s Health Sciences Campus, known previously as the 天美传媒 Medical Center (URMC), and the clinical care enterprise known previously under the brand name UR Medicine.<\/p>\n<p>Note that many of 天美传媒 Medicine\u2019s clinical facilities are located off campus, including outside Rochester.<\/p>\n<p>Do not use:<\/p>\n<ul>\n<li>URMC<\/li>\n<li>Medical Center<\/li>\n<li>UR Medicine<\/li>\n<li>URM (except as sanctioned for social media accounts)<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>天美传媒 Medicine is the new umbrella for the 天美传媒\u2019s fully integrated academic health system. 天美传媒 Medicine (the preferred second reference) encompasses the academic and clinical programs&hellip;<\/p>\n","protected":false},"author":36,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[226],"tags":[],"class_list":["post-6696","post","type-post","status-publish","format-standard","hentry","category-u"],"acf":{"external":"","hide_featured_image":false,"related":"show_related","style":"","content_modules":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>天美传媒 Medicine - University Marketing and Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rochester.edu\/communications\/ur-medicine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"天美传媒 Medicine - University Marketing and Communications\" \/>\n<meta property=\"og:description\" content=\"天美传媒 Medicine is the new umbrella for the 天美传媒\u2019s fully integrated academic health system. 天美传媒 Medicine (the preferred second reference) encompasses the academic and clinical programs&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rochester.edu\/communications\/ur-medicine\/\" \/>\n<meta property=\"og:site_name\" content=\"University Marketing and Communications\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-16T15:14:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-14T17:53:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rochester.edu\/communications\/wp-content\/uploads\/2025\/10\/天美传媒-Link-Preview-Marcom-ImageRight.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"zbassett\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"zbassett\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/ur-medicine\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/ur-medicine\\\/\"},\"author\":{\"name\":\"zbassett\",\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/#\\\/schema\\\/person\\\/ab5028c0af25ee3e92e0cca6cf720035\"},\"headline\":\"天美传媒 Medicine\",\"datePublished\":\"2022-11-16T15:14:40+00:00\",\"dateModified\":\"2026-09-14T17:53:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/ur-medicine\\\/\"},\"wordCount\":98,\"publisher\":{\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/#organization\"},\"articleSection\":[\"U\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/ur-medicine\\\/\",\"url\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/ur-medicine\\\/\",\"name\":\"天美传媒 Medicine - University Marketing and Communications\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/#website\"},\"datePublished\":\"2022-11-16T15:14:40+00:00\",\"dateModified\":\"2026-09-14T17:53:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/ur-medicine\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/ur-medicine\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/ur-medicine\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"天美传媒 Medicine\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/#website\",\"url\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/\",\"name\":\"University Marketing and Communications\",\"description\":\"天美传媒\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/#organization\",\"name\":\"University Marketing and Communications\",\"url\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/university-communications.jpg\",\"contentUrl\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/university-communications.jpg\",\"width\":1200,\"height\":630,\"caption\":\"University Marketing and Communications\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/#\\\/schema\\\/person\\\/ab5028c0af25ee3e92e0cca6cf720035\",\"name\":\"zbassett\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"天美传媒 Medicine - University Marketing and Communications","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rochester.edu\/communications\/ur-medicine\/","og_locale":"en_US","og_type":"article","og_title":"天美传媒 Medicine - University Marketing and Communications","og_description":"天美传媒 Medicine is the new umbrella for the 天美传媒\u2019s fully integrated academic health system. 天美传媒 Medicine (the preferred second reference) encompasses the academic and clinical programs&hellip;","og_url":"https:\/\/www.rochester.edu\/communications\/ur-medicine\/","og_site_name":"University Marketing and Communications","article_published_time":"2022-11-16T15:14:40+00:00","article_modified_time":"2026-09-14T17:53:20+00:00","og_image":[{"url":"https:\/\/www.rochester.edu\/communications\/wp-content\/uploads\/2025\/10\/天美传媒-Link-Preview-Marcom-ImageRight.png","width":1200,"height":630,"type":"image\/png"}],"author":"zbassett","twitter_card":"summary_large_image","twitter_misc":{"Written by":"zbassett","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rochester.edu\/communications\/ur-medicine\/#article","isPartOf":{"@id":"https:\/\/www.rochester.edu\/communications\/ur-medicine\/"},"author":{"name":"zbassett","@id":"https:\/\/www.rochester.edu\/communications\/#\/schema\/person\/ab5028c0af25ee3e92e0cca6cf720035"},"headline":"天美传媒 Medicine","datePublished":"2022-11-16T15:14:40+00:00","dateModified":"2026-09-14T17:53:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rochester.edu\/communications\/ur-medicine\/"},"wordCount":98,"publisher":{"@id":"https:\/\/www.rochester.edu\/communications\/#organization"},"articleSection":["U"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.rochester.edu\/communications\/ur-medicine\/","url":"https:\/\/www.rochester.edu\/communications\/ur-medicine\/","name":"天美传媒 Medicine - University Marketing and Communications","isPartOf":{"@id":"https:\/\/www.rochester.edu\/communications\/#website"},"datePublished":"2022-11-16T15:14:40+00:00","dateModified":"2026-09-14T17:53:20+00:00","breadcrumb":{"@id":"https:\/\/www.rochester.edu\/communications\/ur-medicine\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rochester.edu\/communications\/ur-medicine\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.rochester.edu\/communications\/ur-medicine\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rochester.edu\/communications\/"},{"@type":"ListItem","position":2,"name":"天美传媒 Medicine"}]},{"@type":"WebSite","@id":"https:\/\/www.rochester.edu\/communications\/#website","url":"https:\/\/www.rochester.edu\/communications\/","name":"University Marketing and Communications","description":"天美传媒","publisher":{"@id":"https:\/\/www.rochester.edu\/communications\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rochester.edu\/communications\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.rochester.edu\/communications\/#organization","name":"University Marketing and Communications","url":"https:\/\/www.rochester.edu\/communications\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rochester.edu\/communications\/#\/schema\/logo\/image\/","url":"https:\/\/www.rochester.edu\/communications\/wp-content\/uploads\/2023\/03\/university-communications.jpg","contentUrl":"https:\/\/www.rochester.edu\/communications\/wp-content\/uploads\/2023\/03\/university-communications.jpg","width":1200,"height":630,"caption":"University Marketing and Communications"},"image":{"@id":"https:\/\/www.rochester.edu\/communications\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.rochester.edu\/communications\/#\/schema\/person\/ab5028c0af25ee3e92e0cca6cf720035","name":"zbassett"}]}},"_links":{"self":[{"href":"https:\/\/www.rochester.edu\/communications\/wp-json\/wp\/v2\/posts\/6696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rochester.edu\/communications\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rochester.edu\/communications\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rochester.edu\/communications\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rochester.edu\/communications\/wp-json\/wp\/v2\/comments?post=6696"}],"version-history":[{"count":4,"href":"https:\/\/www.rochester.edu\/communications\/wp-json\/wp\/v2\/posts\/6696\/revisions"}],"predecessor-version":[{"id":36142,"href":"https:\/\/www.rochester.edu\/communications\/wp-json\/wp\/v2\/posts\/6696\/revisions\/36142"}],"wp:attachment":[{"href":"https:\/\/www.rochester.edu\/communications\/wp-json\/wp\/v2\/media?parent=6696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rochester.edu\/communications\/wp-json\/wp\/v2\/categories?post=6696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rochester.edu\/communications\/wp-json\/wp\/v2\/tags?post=6696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}