{"id":236,"date":"2021-04-20T08:53:18","date_gmt":"2021-04-20T12:53:18","guid":{"rendered":"https:\/\/www.rochester.edu\/web-governance-council\/?page_id=236"},"modified":"2026-01-06T10:32:34","modified_gmt":"2026-01-06T15:32:34","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.rochester.edu\/web-governance-council\/about-us\/","title":{"rendered":"天美传媒"},"content":{"rendered":"

The Web Governance Council represents a University-wide commitment to governing the way we support and maintain our web presence. The Council is comprised of members across the University<\/a> to ensure a wide range of perspectives are included as we work together to establish a governance program at the 天美传媒.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Web Governance Council represents a University-wide commitment to governing the way we support and maintain our web presence. The Council is comprised of members across the University to ensure…<\/p>\n","protected":false},"author":16,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-236","page","type-page","status-publish","hentry"],"acf":{"lead_in":"","display_title":"","subtitle":"","call_to_action":"","hero_image_placement":"no_image","hero_media":"images","hero_pattern_option":"","hero_video":"","hero_external_video_url":"","hero_external_video_title":"","hero_external_video_poster":"","hero_image_landing":"","hero_image_landing_two":"","hero_image_landing_three":"","content_modules":[{"acf_fc_layout":"text","anchor":"","css_class":"","title":"

What is web governance?<\/h2>","content":"The University's websites are a critical touchpoint for members of the University community. From faculty and staff, prospective and current students, alumni, our peers, and the greater Rochester area\u2014our websites serve as key infrastructure for our organization.\r\n\r\nWeb governance refers to people, policies, procedures, standards, and guidelines that govern the creation and maintenance of the 天美传媒\u2019s web presence. It provides the foundation for creating and sustaining our websites\r\n\r\nWeb governance also enhances the value of the University as a whole by improving quality, usability, user experiences, and operational efficiencies of our websites, as well as mitigates legal and reputational risk.","background_color":"#f4f4f4","width":"width-medium"},{"acf_fc_layout":"media_text","anchor":"","css_class":"","leadin":"","title":"Our vision & mission","subtitle":"","description":"Our vision is to support the 天美传媒\u2019s efforts to create and maintain a web presence of the highest quality that is guided by our values and exemplifies Meliora (ever better).<\/span><\/span>\r\n\r\nOur mission is to establish, oversee, and support the implementation of a University-wide web governance program. This will include the creation of policies, guidelines, and standards, as well as providing input and recommendations to University leadership regarding web strategic priorities, risk exposure, and resource needs.","call_to_action":{"title":"Explore our Charter for more details (Net-ID required)","url":"https:\/\/rochester.box.com\/s\/too5u1y80kkspla33f0cab9cg453c074","target":""},"image":876,"video":"","layout":"layout_right","background_color":"#FFFFFF"},{"acf_fc_layout":"card_grid","anchor":"principles","css_class":"center-text","title":"

Guiding principles for the web<\/h2>","description":"

The following principles guide strategic decision-making undertaken by the Council. These principles reflect the University\u2019s values and our community\u2019s commitment to the ideal of Meliora. <\/span><\/span><\/p>","background_color":"#f4f4f4","width":"width-large","columns":"2","cards":[{"card_title":"

[icon name=\"university\"]\r\nThe web presence belongs to the University<\/h5>","card_text":"

Website stakeholders, managers, editors, contributors, and publishers are stewards, not owners, of the University's websites.\r\n<\/span><\/span><\/p>","card_background_color":"#FFFFFF","card_hover_color":"transparent","card_link":"","card_hover_arrow":"","card_image":"","card_image_size":"","card_image_placement":"","card_image_hover_state":"hover_fade","card_image_link":""},{"card_title":"

[icon name=\"fa-solid fa-megaphone\"]\r\nThe web is the University's primary marketing channel<\/h5>","card_text":"

The University\u2019s web presence serves many external audiences, and should prioritize presenting information in a manner that engages and converts them.<\/p>","card_background_color":"#FFFFFF","card_hover_color":"transparent","card_link":"","card_hover_arrow":"","card_image":"","card_image_size":"","card_image_placement":"","card_image_hover_state":"hover_fade","card_image_link":""},{"card_title":"

[icon name=\"star\"]\r\nThe website is mission critical<\/h5>","card_text":"

The University\u2019s web presence is a valuable strategic asset that must be adequately supported, resourced, maintained, and governed.<\/span><\/span><\/p>","card_background_color":"#FFFFFF","card_hover_color":"transparent","card_link":"","card_hover_arrow":"","card_image":"","card_image_size":"","card_image_placement":"","card_image_hover_state":"hover_fade","card_image_link":""},{"card_title":"

[icon name=\"user-chart\"]\r\nThe website is strategic<\/h5>","card_text":"

Web strategy must support the University\u2019s strategic goals, provide business value, and be informed by input from stakeholders and the University\u2019s web professionals.<\/span><\/span><\/p>","card_background_color":"#FFFFFF","card_hover_color":"transparent","card_link":"","card_hover_arrow":"","card_image":"","card_image_size":"","card_image_placement":"","card_image_hover_state":"hover_fade","card_image_link":""},{"card_title":"

[icon name=\"sitemap\"]\r\nThe website reflects the ideal of \u201cOne University\u201d<\/h5>","card_text":"

All official University web pages must be consistent with the University brand and comply with brand standards.<\/p>","card_background_color":"#FFFFFF","card_hover_color":"transparent","card_link":"","card_hover_arrow":"","card_image":"","card_image_size":"","card_image_placement":"","card_image_hover_state":"hover_fade","card_image_link":""},{"card_title":"

[icon name=\"universal-access\"]\r\nThe website is accessible<\/h5>","card_text":"

Accessible web pages and content are essential to advancing equity and openness across the University\u2019s digital presence.<\/p>","card_background_color":"#FFFFFF","card_hover_color":"transparent","card_link":"","card_hover_arrow":"","card_image":"","card_image_size":"","card_image_placement":"","card_image_hover_state":"hover_fade","card_image_link":""},{"card_title":"

[icon name=\"user-check\"]\r\nThe website is user-focused<\/h5>","card_text":"

Web pages and web content must have a clear target audience as well as metrics for measuring usability and outcomes.<\/span><\/span><\/p>","card_background_color":"#FFFFFF","card_hover_color":"transparent","card_link":"","card_hover_arrow":"","card_image":"","card_image_size":"","card_image_placement":"","card_image_hover_state":"hover_fade","card_image_link":""},{"card_title":"

[icon name=\"chart-bar\"]\r\nThe website reflects data-based decisions<\/h5>","card_text":"

Web stewards and professionals will rely on data and input from users to assess effectiveness of web pages and to make continual improvements.<\/span><\/span><\/p>","card_background_color":"#FFFFFF","card_hover_color":"transparent","card_link":"","card_hover_arrow":"","card_image":"","card_image_size":"","card_image_placement":"","card_image_hover_state":"hover_fade","card_image_link":""}]},{"acf_fc_layout":"card_grid","anchor":"","css_class":"title-line t-below t-navy centered","title":"

Learn more about us<\/h2>","description":"","background_color":"#FFFFFF","width":"width-large","columns":"3","cards":[{"card_title":"

Our work<\/h5>","card_text":"See a snapshot of the work we're currently undertaking, as well as a roadmap for future projects.","card_background_color":"#f4f4f4","card_hover_color":"#283faf","card_link":{"title":"Our Work","url":"https:\/\/www.rochester.edu\/web-governance-council\/our-work\/","target":""},"card_hover_arrow":"hover_arrow","card_image":"","card_image_size":"","card_image_placement":"","card_image_hover_state":"hover_fade","card_image_link":""},{"card_title":"
Our members<\/h5>","card_text":"Learn more about our structure and explore a list of current members.","card_background_color":"#f4f4f4","card_hover_color":"#283faf","card_link":{"title":"Our Members","url":"https:\/\/www.rochester.edu\/web-governance-council\/about-us\/our-members\/","target":""},"card_hover_arrow":"hover_arrow","card_image":"","card_image_size":"","card_image_placement":"","card_image_hover_state":"hover_fade","card_image_link":""},{"card_title":"
Council meetings<\/h5>","card_text":"Reference our upcoming meeting schedule, and request to attend one of our meetings.","card_background_color":"#f4f4f4","card_hover_color":"#283faf","card_link":{"title":"","url":"https:\/\/www.rochester.edu\/web-governance-council\/meeting-materials\/","target":""},"card_hover_arrow":"hover_arrow","card_image":"","card_image_size":"","card_image_placement":"","card_image_hover_state":"hover_fade","card_image_link":""}]}]},"yoast_head":"\n天美传媒 - Web Governance Council - 天美传媒<\/title>\n<meta name=\"description\" content=\"Learn about the mission, vision, goals, and guiding principles for the 天美传媒's Web Governance Council (WGC).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rochester.edu\/web-governance-council\/about-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"天美传媒 - 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