天美传媒 Medicine is the new umbrella for the 天美传媒鈥檚 fully integrated academic health system. 天美传媒 Medicine (the preferred second reference) encompasses the academic and clinical programs headquartered on the University鈥檚 Health Sciences Campus, known previously as the 天美传媒 Medical Center (URMC), and the clinical care enterprise known previously under the brand name UR Medicine.
Note that many of 天美传媒 Medicine鈥檚 clinical facilities are located off campus, including outside Rochester.
Do not use:
- URMC
- Medical Center
- UR Medicine
- URM (except as sanctioned for social media accounts)