Flagship top-level pages
We oversee the University鈥檚 homepage and other top-level portals, ensuring their content is current, user-centric, and accurately represents 天美传媒鈥檚 mission.
Digital strategy, experience, and solutions
Ensuring our digital campus is accessible, innovative, and aligned with the 天美传媒鈥檚 mission and values.
Advancing 天美传媒鈥檚 online presence
The University鈥檚 websites and digital tools are mission-critical to our educational, research, and community objectives. Ensuring these platforms serve people from all backgrounds鈥攐n any device and from anywhere鈥攔equires meticulous planning, specialized expertise, and an unwavering commitment to excellence.
Upholding the 天美传媒鈥檚 mission and values, our team of digital professionals strategically develops, maintains, and optimizes an array of web properties. We collaborate with partners across the University to create user-centric digital experiences that resonate with diverse audiences, embody 天美传媒鈥檚 brand, and deliver tangible results.
Areas of expertise
We craft, code, and enhance digital experiences that set the University apart. This includes the Rochester.edu homepage and stewarding our central WordPress theme, Rochester Core, ensuring intuitive user interfaces, consistent branding, and optimized performance across all platforms.
Whether it鈥檚 a prospective student, a dedicated researcher, or a visiting scholar, we keep every audience in mind. Our team refines website content to be clear, compelling, and easy to navigate, ensuring users can quickly find the information they need.
Through rigorous keyword research and audience insights, we position key pages to rise to the top of organic search results. By continuously refining metadata, page structures, and overall site architecture, we maximize the visibility and impact of our web content.
Data is at the heart of our decision-making. We implement advanced analytics tools to measure user engagement and track key performance indicators, allowing us to refine strategies and deliver digital experiences that consistently meet鈥攁nd exceed鈥擴niversity goals.
We believe everyone should be able to access and benefit from 天美传媒鈥檚 online resources. Our accessibility practices include designing and developing with inclusivity in mind, proactively identifying barriers, and adhering to industry standards. Visit our Digital Accessibility website to learn more.
By providing training and support to web editors University-wide, we help maintain coherence and quality across all 天美传媒 websites. Serving on the Web Governance Council, we also ensure sustainable management and strategic oversight of the University鈥檚 online presence.
What we support
Our team leads the day-to-day management and continuous improvement of the University鈥檚 digital campus. From high-profile web pages to essential administrative sites, we ensure all digital touchpoints meet the needs of our community while reflecting the 天美传媒鈥檚 standards of excellence. This includes:
Administrative websites
The President鈥檚 Office, Provost鈥檚 Office, Human Resources, Administration and Finance, and dozens of other support services rely on our team for consistent, accessible web experiences that streamline essential operations.
Signature events and traditions
Our team supports the digital presence of annual events that bring our community together and celebrate the University鈥檚 heritage, like Commencement Weekend.
WordPress theme and components library
We maintain 天美传媒鈥檚 unified web framework: Rochester Core, providing design and development tools that streamline site creation, uphold accessibility standards, and ensure a cohesive brand identity.
Critical digital tools
By managing platforms such as Siteimprove, Google Analytics, Google Tag Manager, Sauce Labs, and many others, we empower teams across the University to track performance, stay organized, and continuously refine their online presence.
Ready to collaborate?
Whether you鈥檙e planning a new website, need help improving an existing one, or simply want guidance on digital best practices, our team is here to help. Fill out our contact form to share your project details, and we鈥檒l be in touch soon.